FreakDown is an intimate, 4-day festival designed for creative exploration, play, and connection. It’s where artists, visionaries, and boundary-pushers gather to dive deep into a fully curated and immersive container of magic. With a capacity of approximately 350 attendees, FreakDown offers more than just an event – it’s a transformative experience, complete with camping, entertainment, workshops, two daily meals, and an atmosphere that fosters creativity and community.

As Producer and Creative Director of this event, I:

• Lead creative vision and strategic direction for FreakDown and all subsidiary events, driving innovative events that consistently sell out

• Manage end-to-end creative production, streamlining workflows and implementing brand guidelines that enhance brand identity through immersive events

• Spearhead immersive experiences and interactive elements that revolutionize the festival atmosphere

• Analyze audience feedback and market trends to shape programming decisions, resulting in sustained growth and positive consumer experience

• Orchestrate cross-communicating teams of producers, builders and performers to deliver cohesive festival experiences that exceed audience expectations

• Foster lasting partnerships with vendors, artists and industry leaders

• Mentor young event organizers and emerging immersive visionaries